Goldberger was named Target’s first chief digital officer in May 2016 before leaving the retailer just four months later. Current Blue Nile CEO Harvey Kanter will remain as chairman of the board.

Online jewelry retailer Blue Nile Inc. has hired Target Corp.’s former chief digital officer to be its president and CEO.

Jason Goldberger

Jason Goldberger

Jason Goldberger takes over as CEO of Blue Nile, No. 96 in the Internet Retailer 2017 Top 500, on Monday. Current CEO Harvey Kanter, who had been at the helm of the retailer since March 2012, will remain with Blue Nile as chairman of the board.

“Jason is an experienced leader with deep e-commerce experience who will work closely with the team to innovate, secure and further our position as the smartest, easiest and most pressure-free way for consumers to buy a diamond,” Kanter said. “I look forward to working with him as Blue Nile continues to create superior customer experiences.”

The change at the top comes just months after Blue Nile was acquired for $500 million in cash and taken private by a group led by venture capital firm Bain Capital and hedge fund Bow Street LLC. Blue Nile’s online sales were an Internet Retailer-estimated $472.8 million last year, according to, down 1.5% from $480.1 million in 2015.


In Goldberger, Blue Nile gets an executive with a blue-chip retail resume that includes stops at a number of large retailers. Goldberger had a swift rise through the ranks at Target (No. 20), joining the retail chain in February 2013 as senior vice president of, getting promoted to president of in December 2014 and then being named the company’s first chief digital officer in May 2016. Goldberger left Target in September.

Goldberger spent nearly eight years at Inc. (No. 1), eventually becoming general manager. He also has spent time with home products e-retailer Hayneedle (parent company Wal-Mart Stores Inc. is No. 3), Gilt Groupe (parent company Hudson’s Bay Co. is No. 81) and QVC Group (No. 7), among others.