For only the second time in Internet Retailer’s 14-year history of tracking the top online retailers in North America, the Top 1000 collectively grew at a slightly slower rate than the U.S. e-commerce market as a whole—15.5% versus 15.6%.
That’s partly due to flat results or big declines in online sales from a few large retail chains and consumer brands like Dell Inc. (ranked No. 4 in the Top 1000) and Staples Inc. (No. 5) in the consumer electronics and office supplies categories. Those are two retail segments that have suffered online and offline for years, as consumers spend less on personal computers, as well as paper and pens.
It’s quite a different story after you take out Dell (which experienced flat sales last year), Staples (whose online sales declined 9.3%) and their top direct competitors—Lenovo Group Ltd. (ranked No. 15 with 0% growth), Office Depot Inc. (ranked No. 12 with 1.5% growth) and CDW Corp. (No. 13 and 5.0% growth). The remaining 995 online retailers in the Top 1000 grew 17.6%—or more than two full percentage points faster than the U.S. e-commerce market.
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