The sporting goods retailer promotes Lauren Hobart to president, and chief operating officer Andre Hawaux will retire.

Dick’s Sporting Goods has new names on its executive roster.

Lauren Hobart

The retailer on Thursday announced that Lauren Hobart becomes president, effective immediately, reporting to chairman and CEO Edward Stack. Hobart will continue to lead the company’s customer and digital efforts, which includes overseeing marketing, e-commerce and Dick’s Team Sports HQ, which is a platform for youth sports organizations. The new role also means she will oversee the retailer’s physical stores, according the company’s statement.

Hobart joined the retailer in February 2011 as chief marketing officer and most recently was chief customer and digital officer. Prior to Dick’s, she worked 14 years at PepsiCo, and was chief marketing officer of carbonated soft drinks in North America when she left. “Lauren’s appointment will further our efforts to drive omnichannel consumer engagement, while creating a more efficient and focused organization,” Stack said. Dick’s is No. 56 in the Internet Retailer 2017 Top 500.


Hobart’s promotion comes as André Hawaux announces his retirement as executive vice president and chief operating officer, effective at the end of the second quarter. Hawaux joined Dick’s in June 2013 from ConAgra, where he was president of consumer foods.

Joining Dick’s Sporting Goods on May 22 is Keri Jones, who will be executive vice president, chief merchant, reporting to Stack. Jones comes from Target Corp. (No. 20), where she held several leadership positions, most recently as executive vice president of global supply chain.

On May 30, Don Germano, who led the retailer’s stores organization from 2010-13, will re-join Dick’s as senior vice president, operations, reporting to Hobart. He will lead the stores organization. Germano most recently was president of the Follett Higher Education Group (No. 80). Prior to his first round at the sporting goods retailer, Germano worked in several leadership roles at Sears Holdings Corp. (No. 19), Kmart and Nabisco.