New to IRCE this year are fashion and merchandising tracks that will feature sellers who are ahead of the curve
in e-commerce innovation.

From combating counterfeit goods to launching successful mobile apps, merchants don’t have to sell apparel to find value in the sessions in these two main-day tracks. Here’s the skinny on what you can expect.

Jose Niño, vice president of e-commerce and digital at Perry Ellis International Inc., will discuss a topic that plagues many fashion brands in his session, “How to Win the Sale When Going Head to Head with your Own Brand.” Since brands often also sell to wholesale partners, Niño will provide attendees with…

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