Portero’s mobile conversion rate triples with Google’s AMP

Marketplace Portero is using Google Inc.’s Accelerated Mobile Pages (AMP) to make the pages consumers land on when visiting its site from smartphone search results load faster. The decision was a no-brainer, says Alexis Clarbour, director at the pre-owned luxury goods marketplace. Half of Portero’s web traffic stems from smartphones, and 99% of mobile traffic comes from search … Continue reading Portero’s mobile conversion rate triples with Google’s AMP