Amazon’s prices and Prime power the e-commerce giant’s magnetic pull on shoppers

Amazon.com Inc.’s Prime program works. Shoppers cite the $99 annual membership program as the main reason they buy from Amazon, according to a Feb. 17-22 survey of 1,000 Amazon shoppers. E-commerce technology provider Branding Brand conducted the survey which polled consumers who make the majority of purchases for their households. 31% of shoppers say their … Continue reading Amazon’s prices and Prime power the e-commerce giant’s magnetic pull on shoppers