San Francisco, CA: Likelihood, a pioneer in AI-powered design, today publicly launched its Intelligent Creative platform following a successful six-month beta. Retailers and other digital businesses have struggled for years to produce enough relevant creative content to inspire and engage their customers. With Intelligent Creative, designers can now combine their expertise with leading-edge AI to amplify their creative output to levels never before possible.
Customers expect businesses to cater to their interests and tastes. But it rarely happens, because creative doesn’t scale. So customers see streams of hand-produced editorial content interrupted by blocks of algorithmic recommendations. Likelihood brings these worlds together, by knocking down the silos of data, design, and development and rolling them into one simple package that:
Predicts customer intent and produces content that resonates at that exact moment
Presents that content, no matter what it is, in an on-brand way
Augments that content with rich interactions, without any code
Now, instead of creative teams squeezing out a few new pieces of static content every day, they can pump out thousands, millions, even billions of unique experiences with the same level of effort. Now, creative does scale.
For customers, this means compelling content every time they visit a website or other digital property. For businesses, this translates to increased conversions, order sizes, and repeat rates.
Likelihood Intelligent Creative is now generally available, with free short-term trials still offered through March 31st. It’s easy to get started, as the product works with all existing tag management, CMS, e-commerce, A/B testing, and DAM systems. See the gallery to explore what kinds of creatives are possible using Intelligent Creative, and pay close attention the next time you visit an online retailer, travel site, or other publisher — that “surprisingly” relevant, inspiring, or engaging creative may well be one that was designed on the Likelihood platform.
About Likelihood: Likelihood is a venture-backed product company in San Francisco, applying the newest data and machine learning technologies. We love data and we love design. And we believe combining the two will lead to more authentic, visual customer experiences. Likelihood investors include NEA, Canaan Partners, Innovation Endeavors and AME Cloud Ventures.