E-commerce technology provider WebLinc Corp. today renamed its e-commerce platform Workarea Commerce Platform and launched a new website at Workarea.com. More than 200 midsized and larger online retailers use WebLinc for their e-commerce platforms, the company says.
WebLinc offers services for online retailers including its software as a service e-commerce platform, analysis and strategy, graphic design and branding, SEO, managed hosting and mobile sites and apps. A SaaS model is cloud-based, with the provider hosting the software and the retailer accessing it via the web.
“The efficiencies and flexibility Workarea provides retailers and merchants comes from more than two decades of direct experience working and learning from retailers,” says WebLinc CEO and co-founder Darren Hill. “This product name change highlights our purposeful evolution and deep understanding of how productive and efficient online retailers can be when they have total control of modern commerce systems.”
Seven Top 1000 retailers use WebLinc’s e-commerce platform services, according to the Internet Retailer 2016 Leading Vendors to the Top 1000. Additionally, five Top 1000 retailers use WebLinc for their content management services and five for mobile commerce. Its clients include Urban Outfitters, No. 39 in the Internet Retailer 2016 Top 500 Guide, and party supply and costume retailer Costume SuperCenter.
After whittling its list of vendor suitors to three, Costume SuperCenter decided in January 2015 to move its e-commerce platform to WebLinc. Costume SuperCenter launched its first site with WebLinc in May 2016 and finished rolling out the platform to the rest of its handful of sites in July. In October, its first Halloween with WebLinc, Costume SuperCenter’s overall conversion rate jumped 288% year over year, and its on-site search conversion rate increased to 3.5% from 2.9%.
The new WebLinc sites are based on responsive design, which adapts to the type of device the consumer is using. That made Costume SuperCenter’s e-commerce sites much more appealing for mobile consumers: Tablet conversions increased 24.0%, smartphone conversions rose 49.0% and its smartphone time on site increased 17.3%.
Philadelphia-based WebLinc says implementation fees for its e-commerce platform start at $350,000. License subscriptions start at $10,000 a month and cover managed cloud hosting, licensing and upgrades.
Over the 2016 holiday season, WebLinc reported that its e-commerce platform clients registered a 19% increase in sales on Black Friday versus the same day a year earlier. Mobile devices accounted for 34.0% of sales, an increase of 45.8%. The average order value for WebLinc client e-retailers was $102.00 on Thanksgiving Day and $114.79 on Black Friday. Those increases are in line with data released Monday by web measurement firm comScore Inc., which found that mobile sales during the holiday period of November and December increased almost 45% while total e-commerce sales rose almost 18%.
WebLinc and many other e-commerce platforms are outlined and explored in the just-released, inaugural Quintessential Guide to E-Commerce Platforms.