Retail chain Macy’s Inc. will cut more than 10,000 employees as it restructures operations and takes a more omnichannel approach.
Macy’s, No. 6 in the Internet Retailer 2016 Top 500 Guide, announced Wednesday that 6,200 employees will be cut as part of an internal corporate restructuring, while 3,900 employees will be cut as a result of previously announced closings that will affect about 100 stores. The store closings began in mid-2016 and are expected to be completed by the middle of this year, with 63 occurring in early spring, the retailer said. Macy’s currently has 730 stores.
The moves are designed to cut costs and free up an additional $250 million for the retailer to invest, in part, in its e-commerce operations.
“Our omnichannel strategies continue to evolve based on the changes in our customers’ shopping behaviors, including a focus on buy online, pick up in store and mobile-enabled shopping,” CEO Terry Lundgren said. “In addition, we have invested in and enlarged our customer data and analytics team, which will help drive our new marketing strategies for 2017.”
Separately on Wednesday, Macy’s said store sales declined in the holiday period of November and December, while online sales to two of its primary online sites, Macys.com and Bloomingdales.com, grew by double digits year over year. Overall sales were down 2.1% year over year.
“We are pleased with the performance of our digital business, with double-digit gains at both Macys.com and Bloomingdales.com; however, store sales continued to be impacted by changing customer behavior,” Lundgren said.
According to Top500Guide.com, Macy’s grew its online sales to an Internet Retailer-estimated $6.210 billion in 2016, up 15% from $5.4 billion in 2014. Macy’s, which does not break out online sales in its quarterly earnings report, also reported double-digit online sales growth in the third quarter ended Oct. 29, the most recent fiscal quarter for which it has filed earnings, compared with an overall net sales decline during the quarter of 4.2%.Favorite