Merchants that use technology from e-commerce software provider BigCommerce can list and manage their products on eBay Inc.’s marketplace—without logging into eBay.com.
EBay last week integrated its technology with BigCommerce so that retailers and brands that use BigCommerce’s e-commerce platform can list products, and manage inventory and orders on eBay through their BigCommerce sites. Merchants use their BigCommerce dashboards, called Channel Manager, to list products for sale on eBay by adding eBay as another channel. Businesses can connect to an existing eBay account or create a new eBay account.
Once the retailer adds eBay as a channel, it can upload its entire product catalog or subsets of its inventory, BigCommerce says. From there, products are automatically placed in the correct eBay categories and can be customized on an individual product basis. All eBay transactions are displayed in BigCommerce’s interface, therefore allowing merchants to process and fulfill the order as they would through their own e-commerce sites. In addition, inventory is synchronized in real time so that if an item sells out on a retailer’s e-commerce site, that information will be updated for the item listed on eBay.com as well.
“The feedback we’ve heard from BigCommerce merchants is that they want to give buyers access to buy their products everywhere,” BigCommerce chief product officer Jimmy Duvall says. “This integration with eBay gives sellers access to a bigger consumer base.” As of the third quarter ended Sept. 30, eBay has 165 million active buyers worldwide. Active buyers are those who have made a purchase on eBay in the past year.
For now, the integration is available only to BigCommerce clients that use U.S. dollars as their default currency. It will be available to businesses in other geographies who use other currencies beginning 2017, BigCommerce says.
For eBay, the hope is that BigCommerce’s merchant clients will start selling on the company’s marketplace, adding new sellers to eBay, Bob Kupbens, eBay’s vice president of business-to-consumer selling, says. BigCommerce currently has more than 55,000 merchant clients. About 5,000 of those merchants already sell on eBay, according to BigCommerce.
A total of 17 retailers ranked in the Internet Retailer 2016 Top 1000 use BigCommerce as their e-commerce platform provider. Retailers include Dazadi Inc. (No. 673), apparel site Nine Line Apparel (No. 843) and Sports World Chicago (No. 993).
The link with Big Commerce is in line with eBay’s long-running migration from an auction site to a traditional retail marketplace. On eBay’s marketplace, 81% of merchandise sold is new and 87% of products have e fixed prices, Kupbens says.
EBay in October released public application program interfaces (APIs), or requirements for one application to talk to another across different programs, for its sellers and buyers. The APIs allow developers outside of eBay to manage inventory or make purchases outside of eBay.com. The integration with BigCommerce is eBay’s first use of this technology at a large scale.