(Bloomberg)—Marks & Spencer Group Plc plans to close all its stores in 10 foreign countries and shutter 30 outlets at home in one of the biggest retreats in the British retailer’s 132-year history.
About a tenth of the U.K. store space dedicated to clothing and home wares will disappear over the next five years, CEO Steve Rowe said Tuesday. M&S will shut 53 stores outside Britain and begin consultations with 2,100 workers in countries like China, France and the Netherlands, he said.
The downsizing marks a historic step by Rowe, a 27-year company veteran who replaced Marc Bolland as CEO earlier this year. M&S has struggled for years to cope with a welter of online and discount competition that has caused clothing sales to fall to levels last seen a decade ago. Rowe’s actions also reflect losses in the company’s international businesses amid weak demand in Europe and turbulent economic conditions in Asia and the Middle East.
“These are tough decisions, but vital to building a future M&S that is simpler, more relevant, multichannel and focused on delivering sustainable returns,” Rowe said in a statement.
“This is a big moment for M&S,” said Richard Hyman, an independent retailing analyst. “Steve Rowe’s changes go further than we all anticipated and that has to be a good thing.”
Investors disagreed, sending M&S shares down 2.4% to 340.7 pence ($4.23) as of 11:27 a.m. in London as the company also reduced its full-year margin forecast due to the weakness of sterling. The stock has declined 23% this year, heading for their worst annual performance since 2008.
The domestic store closures will cost about 350 million pounds, according to the London-based company, which has 304 U.K. clothing and home stores. It didn’t disclose how many British jobs will be lost or which outlets will shut. M&S will also eliminate three sub-brands—Indigo, Collezione and North Coast—joining the likes of Burberry Group Plc (No. 210 in the Europe 500) in doing so.
The downsizing is symbolic of the retreat of a business that was once regarded as the bellwether of U.K. retailing and comes on the day that Hennes & Mauritz AB’s (No. 77) Weekday chain announced plans to open its first U.K. store in London, adding to an already crowded fashion scene.
In addition to closing 30 M&S stores, some outlets will be switched to the more successful Simply Food format. Taken together, Rowe’s actions will lead to the loss of 60 clothing outlets and increase the company’s growing reliance on its upmarket food business, which now represents about 52% of sales, up from 46% in 2010.
“Reallocating floor space from food to clothing should boost sales in the short term, but won’t address M&S’s inexorable slide towards fashion irrelevance,” said John Ibbotson, an analyst at consultant Retail Vision.
The majority of the international closures are in the retailer’s European businesses, with M&S planning to completely exit Belgium, Hungary, Poland and the Netherlands. The retailer will also close seven stores in France and all of its 10 stores in China. The closures will take place over the next 12 months and result in costs of 150 million pounds to 200 million pounds.
International businesses that are fully owned by M&S recorded a loss of 31.5 million pounds last year, while its franchised businesses reported a profit of 87.3 million pounds.
Outside its main market of the U.K., M&S currently operates about 480 stores across 59 countries in Europe, Asia and the Middle East.
“Shutting down the loss-making international businesses looks a relatively easy win,” said Richard Marwood, who manages the Royal London U.K. Growth Fund, including M&S shares, for Royal London Asset Management.Favorite