At a time when overall luxury sales are flat, e-commerce is a bright spot for many luxury brands and retailers, according to Internet Retailer’s just-released report, Luxury on the Web.

The rich may inevitably get richer, but that’s not the case for the retailers and brands that sell them luxury goods.

Even online, which remains the fastest-growing sales channel for luxury merchandise, growth is not as robust as it once was. That’s one of the principal findings in Internet Retailer’s just-released report, Luxury on the Web: How global e-commerce is moving upscale. Some brands like Coach Inc. are pulling back on offering discounts online, lest they undercut their own stores’ prices, a that trend could further slow the growth of luxury e-commerce.

Overall, however, selling luxury goods online remains a success story. The 73 luxury retailers and brands covered in the global report increased their web sales by 16.7% in 2015 compared with  2014. That’s better than the 13.5% growth among the Top 1000 retailers in North America and just shy of the 16.9% growth among the 500 leading e-retailers in Europe.

Only the growth of Asia’s 500 leading web retailers significantly outpaced the growth in global luxury ecommerce, at 31.2%, a figure skewed by outsized growth in online shopping in China.

That’s solid progress, considering that global sales of luxury goods only grew 1% in constant-currency terms in 2015, according to consulting firm Bain & Co. Bain estimates online sales of luxury goods are growing at 15% annually, which suggests the leading e-commerce sites covered in this report are outpacing the market by a small margin. Collectively, the 73 luxury e-commerce sites in the report accounted for 4.5% of the global luxury personal goods market, which Bain estimates totaled 253 billion euros ($283 billion) in 2015.


Luxury on the Web is a 41-page downloadable PDF report, and the industry’s only e-commerce research that details all aspects of the burgeoning worldwide luxury e-commerce market including the market’s leaders, their challengers, what luxury products sell online, who the luxury shoppers are and what marketing techniques luxury e-retailers use to produce their impressive sales growth.

Included in the report are:

  • Rankings, web sales, growth rates, average orders, conversion rates, merchant type and home countries for all 73 players
  • Web sales and median and average growth rates of luxury e-retailing by region of the world
  • Share of global e-luxury market by region
  • Lists of the Top 10 and 10 fastest-growing luxury websites worldwide
  • A digital marketing analysis of each e-retailer’s marketing programs
  • Demographic metrics on the age, gender and income of the online luxury buyer

For more details or to order, click here.