October 03, 2016 07:00 AM Eastern Daylight Time

CHICAGO–(BUSINESS WIRE)–Market Track, LLC, the leading provider of advertising, pricing, brand protection and channel visibility solutions announced today that effective October 1, Dennis Moore will be promoted to Chief Executive Officer. Moore will succeed Wayne Mincey, who will become the Executive Chairman of Market Track’s Board of Directors.

Moore joined Market Track as President in May, 2016 from Nielsen where he had served in a number of executive roles over the last 12 years and was most recently President of their Professional Services Division. “Dennis made a seamless transition into Market Track with his open and engaging leadership style and has already positively impacted our business through his deep knowledge of the markets and clients we serve,” said Mincey.

Dennis Moore commented, “In Market Track I found a company with all of the ingredients to build a powerhouse in the marketing data and analytics space. Not only does the firm have the deepest advertising, e-commerce and channel data in the industry but an incredibly talented team, impressive client base and deep suite of high-impact solutions delivered via a web-based SaaS platform.”

Josh Klinefelter, Partner with Market Track’s private equity sponsor, Aurora Capital Partners, added, “Wayne has done an incredible job of taking a small, single product line business and transforming it into a high-growth, multi-faceted marketing analytics platform. Recognizing that Wayne wished to step back from day-to-day leadership of the firm in the coming years, it was essential to find an executive with Dennis’ experience and capability to be the future leader of the company. Together, Dennis and Wayne will give us the continuity and vision to continue the exciting growth at Market Track.”

About Market Track

Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising, brand and pricing intelligence solutions in North America. Through monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, Market Track provides the most comprehensive coverage of key media channels available. Market Track’s solutions enable advertisers, agencies, retailers and manufacturers to efficiently monitor and analyze causal data, creative execution and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s capabilities to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company’s granular creative assets and data cover nearly every retail trade class, product category and media channel. For more information, please visit, www.markettrack.com.