Kibo, a provider of cloud-based omnichannel commerce technology, announced Tuesday its acquisition of Baynote, a cloud-based personalization platform vendor.

Kibo says the acquisition bolsters its e-commerce offerings with personalization tools that enable manufacturers, distributors and retailers to provide their customers with individualized online buying experiences.

Baynote software offers a data hub that uses historical data and real-time behavior to create a holistic view of the customer across all devices. The technology uses big data and predictive intelligence to create “meaningful one-to-one consumer and buyer profiles,” the companies said in a statement.

“The Baynote platform is designed and architected to be self-service and easy to implement, enabling speed to market and value creation,” Kibo CEO Kenneth Frank says. “Individualization has proven to uplift sales and we are excited to bring this to B2C and B2B retailers and brands of all shapes and sizes.”

The Baynote technology will be integrated with what Kibo calls its omnichannel commerce platform, which includes e-commerce, order management and mobile point-of-commerce for transactions on mobile devices. “As a pioneer and innovator in personalization for B2C and B2B commerce, we are looking forward to integrating our industry leading capabilities with Kibo,” Baynote CEO Bill Hustad says.

The timing for such a combination is right, says Victoria Brown, senior research analyst at technology research firm IDC. “This is the right time for companies to streamline and invest in personalization to build intimacy, increase conversation and foster loyalty,” she says. “This is not just an opportunity for B2C sellers, and is in fact even more critical for B2B buying use cases.”

Kibo is the result of the combination of three technology companies by Vista Equity Partners. The private equity firm acquired e-commerce platform provider MarketLive Inc. and Shopatron, an order-fulfillment software firm, for an undisclosed price in early December. Vista also bought mobile point-of-sale vendor Fiverun in January. Fiverun provides software that allows store employees to check customers out on mobile devices, sidestepping lines at cash registers.

Kibo is the name of the highest summit of Mt. Kilimanjaro, Frank says. “We wanted a name that would signify how we help our customers grow their businesses and achieve their goals.”

Vista didn’t disclose financial details of the Fiverun or Baynote acquisitions.

MarketLive is listed in the B2B E-Commerce 300 as the e-commerce platform vendor by Deere & Co. (No. 35).

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