LaRose, who joined Under Armour in October 2013 as senior vice president of e-commerce, replaces Matthew Mirchin, UnderArmour said Friday. Mirchin will remain with the company as an adviser.
According to Top500Guide.com, in the two years that LaRose has overseen Under Armour’s e-commerce, online sales have grown by 71.6% to an Internet Retailer-estimated $377.5 million, up from $220 million in 2013.
Prior to joining Under Armour, LaRose spent two years as senior vice president of e-commerce at apparel retailer Express Inc. (No. 99) and almost five years as a vice president at Sears Holdings Corp. (No. 14).
“Since joining Under Armour, Jason has been a rising star, establishing our e-commerce business globally,” Under Armour chief revenue officer Charlie Maurath said.
Under Armour has not yet named a replacement to fill LaRose’s e-commerce position. Under Armour said LaRose will oversee e-commerce in the interim until that happens. For the second quarter ended June 30, Under Armour reported year-over-year online sales growth of 27.9%.Favorite