ATGStores.com, an online home furnishings merchant and subsidiary of home improvement retailer Lowe’s Companies Inc., is getting more personal with business of all sizes among construction contractors, interior designers, hotels and property management firms.

ATGStores—with the first three letters in its name derived from its slogan, “All that’s good”—recently changed its custom pricing policy so that it’s no longer based solely on order volume. Now smaller businesses placing smaller orders can also receive tailored pricing as well as other offline and online services specific to their needs, the company says.

With an enlarged sales staff, ATGStores is getting to better know its customers and working   with them both in-person and online to help the order the right mix of products at the best prices, says Anthony Paterno, director of the ATGStores.com Pro Services program. With a more personal touch from product specialists, the merchant can sell more of its products in such categories as LED lighting, wireless lighting controls, hardware components and product warranties.

“We’ve tripled our sales force in the past six months as more designers, contractors and professionals in hospitality hear about our approach to volume pricing,” Paterno says. “For us, competitive pricing is accomplished through the solid relationships we’ve built with our vendors and understanding our clients’ needs. It’s not all about order quantity.”

ATGStores.com Pro Services assigns each client one of its 60 account executives, and provides weekend support and personal order updates from the point of sale to product delivery, the company says. The e-commerce site also provides online tools designed to help business buyers manage their construction and interior design projects. ATGStores also lets business customers place and track online orders through mobile devices.

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“Having more specialists means we can now provide true 24-hour turnaround on every inquiry, even on the weekend,” Paterno says. “Our clients appreciate knowing that someone familiar with their account will be available to provide support in whatever way they need.”

ATGStores.com launched in 1999 in the Seattle area and was acquired by Lowe’s in 2011. Lowe’s is ranked No. 121 in the B2B E-Commerce 300 with $350 million in online sales to businesses, and No. 27 in the Internet Retailer 500, which ranks North American retailers by their annual web revenue.

ATGStores.com offers home furnishings, interior design services and professional installation. Products include lighting, furniture, hardware and decor.

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