Google Inc.’s removal of text ads from the right column of desktop search results in February has led far more consumers to click and buy on retailers’ Product Listing Ads (PLAs), according to e-commerce marketing technology firm Sidecar.

Revenue for Sidecar’s retail clients surged 92% from PLAs in the second quarter compared to the same period a year earlier. That followed 52% year-over-year revenue growth in the first quarter.

Moreover, orders for Sidecar’s retail clients from shoppers clicking and buying from PLAs grew 92% and clicks grew 125%.

“The stakes in Google Product Listing Ads are growing—and paying off,” says Andre Golsorkhi, Sidecar’s CEO. “More retailers are making Google PLAs a cornerstone of their marketing mix. Google has long understood the efficacy of product listing ads and is doubling down on them. The reason is simple: They work.”

Looking at specific devices, revenue from PLAs grew 261% on smartphones, 120% on tablets and 50% on desktop. But while desktop had the slowest growth among the three, those ads drove 57% of all Google Shopping revenue. That’s despite 55% of PLA clicks stemming from mobile devices.