Follow along here to see what experts, consumers and others are saying about Amazon Prime Day 2016, using #PrimeDay. Also check for the latest coverage. Inc.’s Prime Day is 24-hour promotion that starts at 12:01 a.m. Pacific on Tuesday. It features discounts of at least 20% and more than 100,000 deals for customers who belong to Prime, Amazon’s loyalty program that includes expedited shipping on millions of eligible products, as well as streaming video and music, for a $99 annual fee.