NEW YORK–In an effort to better service the growing U.S. Hispanic ticket-buying audience, Schramm Marketing Group, the leading marketing agency specializing in multicultural marketing, today announced the launch of its newest venture, Fantástico, a free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket-purchasing experience that is entirely in Spanish from homepage to checkout. The website will launch first in the New York metro area at www.Fantastico.nyc to cater to the region’s large Hispanic community in the nation’s sports and entertainment capital.
“Currently, there is no real mobile option for U.S. Spanish-speaking consumers to purchase tickets online in their native language from any of the major ticket retailers,” said Joe Schramm, Founder and Managing Partner, Schramm Marketing Group. “Spanish-speaking ticket buyers who want to attend a concert, show or sporting event have to resort to waiting in line at a box office or in a local ‘tienda’ retailer to get their tickets. Fantástico will provide Latino consumers with an equal opportunity to purchase tickets on the mobile devices they use the most, and in the language they speak.”
Fantástico’s business model blends online ticket sales with original and branded editorial and video content to best engage the avidly mobile U.S. Hispanic consumer. The site offers free online access to ticket sales and information about sports, entertainment, movies, concerts, live performances, exhibitions, as well as family events and destinations – entirely in Spanish.
The platform’s content and advertising is targeted to feature local-area events under a regionally specific domain. Consumers can quickly and conveniently purchase tickets in Spanish to thousands of events, using Fantástico’s easy-to-navigate event category and event title search capabilities. Fantástico allows brands, venues and programmers to market their unique entertainment experiences to the mobile Hispanic consumer in the same seamless platform.
“Sports and entertainment are two of the biggest passions for U.S. Hispanics, but the ticket-buying experience for these activities is less than satisfactory,” said Rafael Eli, Partner, Schramm Marketing Group. “Fantástico offers a convenient and positive solution to the unserved Spanish-speaking fan who wants to attend an event and is thwarted by online ticket sites that don’t cater to his or her needs.”
At the same time, the popularity of smartphone use among Latinos has demanded an evolution in the way these consumers buy tickets online. The introduction of smartphones created a paradigm shift in the marketplace, providing Hispanics an affordable and convenient option for accessing the internet. Today, Hispanics over-index for ownership of smartphones and use their smartphone as their primary or only access to the internet. While Hispanics are 17% of the population, they buy about 25% of all movie tickets sold, according to the Motion Pictures Association of America. In addition, according to Nielsen Company, Hispanics spend $72 per year on concerts and festivals compared to $48 spent by the average consumer. Hispanics also are the most enthusiastic supporters of soccer and baseball, have historically comprised the most consistent base of boxing pay-per-view buyers, and are very likely to attend shows and events as a family or group. As a free, mobile-optimized ticket and content site entirely in Spanish, Fantástico was specifically designed with statistics like these in mind to best serve the Hispanic community.
For more information about Fantástico™, visit www.fantastico.nyc or follow us on Facebook.com/fantasticotix, Twitter.com/fantasticotixand Instagram.com/fantasticotix.
About Fantástico
Fantástico™ is a hyper-local, mobile-optimized site, and soon will also be a free app, that provides Hispanic consumers with an all-in-Spanish experience for purchasing tickets and obtaining information for sports, entertainment, movies, concerts, live performances, exhibitions, family events, and destinations Our mission is to provide Spanish speakers with an equal opportunity to obtain local sports/entertainment information and to conveniently purchase tickets in the language they speak, from landing page to checkout. For more information about Fantástico™ visit www.fantastico.nyc or follow us on Facebook.com/fantasticotix, Twitter.com/fantasticotix and Instagram.com/fantasticotix.
About Schramm Marketing Group
Schramm is a marketing agency, based in New York that for nearly 24 years has specialized in multicultural or segmented marketing, ticket sales promotions, as well as the production of business conferences for the television and video industry. The company is recognized for its expertise in successfully attracting large, sold-out crowds for international soccer and for driving subscription sales to pay television (including pay-per-view and VOD) among Hispanic audiences. The agency is also known for creating and producing the Hispanic Television Summit – now in its 14th edition, as well as many other nationally-recognized conference events. Schramm’s clients include the leading brands in sports, television, entertainment, telecommunications, and not for profits. For more information, please visit www.schrammnyc.com.