Social media marketing vendor Sprinklr is beefing up its image- and video-tracking capabilities with the acquisition of visual marketing platform Postano. Terms of the deal were not disclosed, and a Sprinklr spokeswoman declined to comment.

Postano’s software helps brands aggregate images and videos across multiple social networks including Instagram, Twitter, Facebook and Pinterest to gauge the impact of marketing campaigns. Postano’s software also has a feature called Shoppable Links aimed at making it easier for brands to convert shoppers who see their content on Twitter and Instagram.

Sprinklr’s platform, meanwhile, aims to help brands understand how and why shoppers interact with them by putting in one place data about contacts between consumers and brands across multiple websites. Its retail clients include 1-800-Flowers.com Inc. (No. 56 in the Internet Retailer 2015 Top 500 Guide), Sears Hometown and Outlet Stores (No. 130), and American Greetings Corp. (No. 284).

“One of the most frequent requests across our product line has been to develop an integration with Sprinklr’s pioneering social experience management platform,” Postano president Justin Garrity wrote in a blog post. Combining with Sprinklr means “brands will be able to share their customers’ stories and content in a way that’s on-brand, immersive, and entertaining—all through one unified platform,” he wrote.

Sprinklr has raised $123.5 million in five rounds of funding since launching in 2009, including a $46 million funding round lead by Battery Ventures, Intel Capital, and Iconiq Capital a year ago, according to CrunchBase. Postano marks the second acquisition for Sprinklr in the past six months. In November, Sprinklr bought customer engagement and personalization platform Booshaka for an undisclosed price.