Shellhammer will oversee eBay’s curation and merchandising team.

A little more than a month after co-founder Bradford Shellhammer sold, the e-commerce entrepreneur announced on Instagram that he’s joining eBay Inc.’s innovation team.

Shellhammer will run the online marketplace’s curation and merchandising team and is tasked with developing initiatives within eBay that center around “telling stories, spotting trends, curating unique goods, and delighting customers,” he writes on Instagram. EBay could not be reached for immediate comment to confirm Shellhammer’s announcement.

“EBay has always been close to my heart and much of what inspired building and Bezar was grounded in my decade’s old hunts for unique products on eBay (Grace Jones record, Eames shell chairs, Herman Miller picnic posters),” Shellhammer writes.

Shellhammer was one of three founders of, the flash-sale retailer of design-inspired products that launched in mid-2011 and, at its peak in 2012, had a 750-person staff and a nearly $1 billion valuation., sold last year for $15 million to PCH International, was ranked as high as No. 150 in the Internet Retailer 2013 Top 500 Guide before dipping to No. 183 in the 2014 Top 500 Guide and falling off the list in 2015.

Shellhammer left in late 2013, a week after launched a major website and mobile app redesign that was part of a shift away from its flash-sale business model. He went on to found Bezar in 2015 as an e-commerce site that curated products from designers and hosted digital “pop-up” shops featuring short-run flash sales. Despite Shellhammer’s intention of Bezar “getting right what Fab had gotten wrong,” the online retailer also quickly ran out of funding. He sold Bezar to Ahalife last month.


Shellhammer says he’ll work from both eBay’s San Francisco and New York City offices.