Soasta says it added 196 customers for the year, with 63 new clients in Q4.

Performance analytics vendor Soasta Inc. has raised $30 million to restructure existing debt and fund growth.

The round was led by Tennenbaum Capital, along with existing investors Canaan Venture Partners, Pelion Venture Partners and Formative Ventures.

Privately held Soasta also said Thursday that its financial results from its fourth quarter and 2015 fiscal year, which ended Jan. 31, benefited from the release of its new digital performance management platform, which introduced a series of enhancements and services. The vendor did not release sales numbers, but said fiscal Q4 was record-setting and included its highest quarterly bookings.

“Our performance demonstrates our company’s clear leadership in the online retailing space specifically and in performance analytics overall,” CEO Tom Lounibos said.

For fiscal 2015, Soasta added 196 customers, with 63 joining in the fourth quarter. New customers in the top 100 Internet Retailer listing include Barnes & Noble (No. 47 in the Internet Retailer 2015 Top 500 Guide), FreshDirect LLC (No. 83), Ancestry.com Inc. (No. 71), 1-800 Contacts Inc. (No. 91) and REI (No. 72). Soasta counts 49 of the top 100 Internet Retailer brands as clients of its performance analytics platform, the company says.

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Soasta sells web and mobile test automation and monitoring applications CloudTest, TouchTest and mPulse. CloudTest lets retailers build, execute and analyze performance tests on a single platform; TouchTest lets retailers integrate performance testing across the mobile application lifecycle; and  mPulse determines user experience by capturing and aggregating performance and engagement metrics. Other products include Data Science Workbench for advanced performance analytics and DOC, a tool for unified presentation of digital performance. Soasta also provides installation and consulting services.

A Forrester Research report from February focused on the growth of digital performance management and how it can provide better insights into the business impact of the performance of a company’s mobile and web assets than application performance management, which typically just focuses on how quickly a web page or feature operates. “Digital performance management is APM with a companywide perspective. It goes beyond APM by managing performance in a customer and business context,” Forrester analysts wrote.

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