Earlier this month Myers Tire Supply rolled its two e-commerce sites into one.
The distributor of tools, supplies and equipment to repair shops and tire retailers previously operated MyersTireSupply.com and Shop.MyersTireSupply.com. But on Feb. 3, Myers turned MyersTireSupply.com into a content site providing information about its 6,000 SKUs. Once customers are done browsing the content site, they can click from the home page to Shop.MyersTireSupply.com to complete their purchase.
Customers can order five ways through the new e-commerce site: an Order Pad option for customers who know the item number and quantity they need; a My List feature for customers who regularly order the same items; an Excel spreadsheet upload option for those who keep a running list of items they need; a reorder feature for customers who need a quick replenishment of supplies; and a traditional online shopping experience for buyers who like to search, compare and then buy items.
“This new web platform not only offers customers five ways to order and the convenience of self-service, it allows Myers to teach customers about new products and services and to communicate trends we are seeing in the industry,” says Taryn Chmielowicz, director of marketing. “We will be adding educational information to the site regularly, making it a dynamic resource for all users.”
The Akron, Ohio-based distributor had been selling online since 2006 from a legacy, homegrown system, Chmielowicz says. In 2014, the company surveyed customers and found many wished the company offered more robust e-commerce and online search capabilities. “Customers wanted to have a better experience, view invoices and track their orders online,” she says.
Myers switched from its homegrown system to e-commerce software from ERP2Web by CDI Technology LLC. The company chose ERP2Web for its ability to easily integrate with its JD Edwards enterprise resource planning, or ERP, system, which it uses to organize its inventory and financial records.
“The old e-commerce site was a half-baked, homegrown system that took a lot of manual intervention on our part,” Chmielowicz says. “Orders would go into our system, but then we would have to manually bill them. It wasn’t an end-to-end sort of solution and it required human intervention.”
The new business-to-business e-commerce site went live in beta mode in late 2014, she says. Once the new e-commerce site was live, developers began working on turning MyersTireSupply.com into a content site using technology by Kentico Software. Once the content site was completed, the distributor shut down the homegrown system and launched Shop.MyersTireSupply.com.
Customers can also review invoices and track shipments through the new e-commerce site. Chmielowicz expects e-commerce sales to increase following the relaunch. She declined to comment on the cost of deploying ERP2Web, nor disclose company financials.
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