Tradedoubler AB, a digital performance marketing services firm based in Sweden, deployed online cross-border payments platform Payoneer Inc. to process payments for its network of publishers based outside Europe on Feb. 9.
Tradedoubler provides affiliate marketing programs and systems that track the effect of advertisers’ marketing campaigns to 180,000 websites worldwide. Advertisers pay Tradedoubler to advertise on these informational websites, and can choose to pay based on cost of acquiring a paying customer, new customer lead, product or information download or customer phone call.
Some 2,000 advertisers based in 200 countries advertise on these websites through Tradedoubler, including British Gas Business, a UK-based provider of gas, electricity and boiler covers to businesses. In 2014, the digital marketing firm processed payments worth approximately 2.7 billion euros ($3.024) from advertisers paying their website publishers. The company declined to provide the comparable figure for 2015.
Prior to deploying Payoneer, Tradedoubler only processed payments in eight currencies: the euro, U.S. dollar, British pound, Swedish krona, Norwegian krone, Danish krone, Polosh zloty, and Swiss franc. The company was unable to pay website publishers based outside these countries in their local currency—publishers based outside Europe had to receive funds in a foreign currency.
It took Tradedoubler four weeks to integrate Payoneer, extending the payment options. Now, when a U.S. advertiser pays a Russian website publisher online through Tradedoubler, the U.S. company can pay in dollars and the Russian company will receive the payment in rubles.
Payoneer simplifies accounting workflows, reduces fees on international transactions and minimizes exchange rate risks, Tradedoubler says.
“This partnership has strengthened our global capabilities by increasing the payment options we are able to offer our network of publishers,” says Matthias Stadelmeyer, CEO of Tradedoubler. “By personalizing payment methods, we are able to support single-market and international publishers, as well as those that are looking to develop internationally.”
Tradedoubler declined to comment on the cost of deploying Payoneer. Payoneer charges a per-transaction fee for its service, which varies by market, transaction value and payment structure, says Scott Galit, CEO of Payoneer.
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