Liberty Interactive Corp. has brought in a new executive to do the heavy lifting at Bodybuilding.com.

Veteran technology executive Richard Jalichandra was named CEO of the online sports and fitness nutritional supplement retailer. Jalichandra had been CEO of advertising sales software provider iSocket and fitness tracking app MapMyFitness Inc., which was acquired by athletic apparel manufacturer Under Armour Inc. for $150 million in November 2013. Liberty Interactive parent company Liberty Ventures Group is No. 26 in the Internet Retailer 2015 Top 500 Guide  while Under Armour is No. 121.

“With a monthly audience of 32 million fitness enthusiasts, it’s one of the largest digital fitness properties in the world,” Jalichandra said. “I am impressed by the great combo it offers consumers, providing comprehensive fitness plans from world-renowned experts and a consultative ecommerce platform that has shipped over 25 million orders in its history.”

For the third quarter ended Sept. 30, Liberty Ventures Group reported revenue of $146.0 million, up 3.5% from $141.0 million during the same time last year. In November, Liberty Interactive announced plans to spin off BodyBuilding.com and its ownership in travel deals search engine Expedia into a new company called Expedia Holdings. The separation is expected in the first half of this year.