Car manufacturer General Motors Co. recently announced that Groupon and ExxonMobil will offer mobile coupons through GM’s app OnStar RemoteLink.
The RemoteLink app is a part of GM’s OnStar, a subscription-based service that provides drivers with navigation, Wi-Fi, hands-free calling and roadside assistance to Chevrolet, Buick, GMC and Cadillac car owners via their smartphone or by pressing the OnStar button in their car. In the RemoteLink app, consumers have access to a tab called AtYourService, which is a hub of coupons.
Companies offering deals in the app include Dunkin’ Donuts, Priceline.com, parking spot finder Parkopedia, and retail coupon aggregator RetailMeNot. Audiobooks.com also gives consumers access to more than 60,000 audio books.
In the last quarter of 2015, consumers opened more than 130,000 coupons in the app, and in the past year GM drivers made 6,400 hotel reservations using Priceline.com via the OnStar button in their cars, GM says. Chevrolet owners opened the OnStar RemoteLink app more than 50 million times in 2015, the company reports.
Groupon and ExxonMobil will begin offering their deals early in 2016, GM says. Groupon’s deals will show up in the app based on the smartphone’s location, however, consumers can still search for other active Groupon deals.
“The AtYourService platform is all about delivering daily relevance and value to our connected customers, enhancing their ownership experience,” says Mark Lloyd, consumer online officer at OnStar.
In the U.S. and Canada, GM has sold four million cars with 4G wireless networking technology, said Mary Barra, GM’s CEO in a keynote address at CES 2016. By the end of 2016, GM estimates it will have 12 million connected cars worldwide, or cars that allow its drivers to access the Internet, she said.