Things are popping at Poppin Inc.’s redesigned e-commerce site, helping to spur business-to-business as well as retail and mobile sales, the company said today.

Poppin said it relaunched its e-commerce site, Poppin.com, on the Demandware Commerce Cloud e-commerce platform to better promote its brand among both B2B and retail customers, and on mobile as well as desktop devices. “By transitioning to Demandware, we’re able to tackle the challenge of selling everything from a $2 eraser to office furniture solutions,” says Zachary Abbell, director of e-commerce at Poppin.

The Poppin.com home page features a navigation bar with a “Shop For Business” tab that takes visitors to a page that lets them browse among several office supplies categories, including Furniture, Notebooks and Organization, with products geared to office work spaces. The Shop For Business page also provides sections that provide advice on personalizing office spaces as well as products. A “Corporate Gifting Campaigns” section suggests “useful” and “beautiful” gifts like calendar books and folders imprinted with a company’s logo. An “Inspiring Office Design” section suggests office layouts, with diagrams and photos indicating how to organize space and limit clutter.

A section on “Attracting and Retaining Talent” suggests how to design attractive and flexible workspaces that give employees room to socialize and relax and as well as work. It features an office configurator with data forms and office outlines, for example, that lets visitors enter such information as the number of workers sharing a department work space, the type of work they do, the kind of socializing a company would also like to support, and the type, style, color and price a client prefers in furniture. The configurator then instantly suggests one or more furniture sets—say, with a conference table that converts to a ping-pong table—with the price, customer ratings and reviews, and the expected delivery period.

During the first half of this year’s holiday shopping season, the redesigned Poppin.com nearly doubled its number of online transactions compared with the same period last year, Abbell says. Built with responsive design techniques, which automatically adapts a site’s content to the mobile or desktop device a customer is using, the site has recorded an initial 300% increase in mobile conversion rates, he adds.

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Poppin did not say what it cost to redesign the new site. Demandware provides its technology under a software-as-a-service model, or SaaS, which charges clients a monthly subscription fee plus a percentage of their online sales.

Poppin is No. 184 in the B2B E-Commerce 300, which ranks companies on the annual B2B online sales. It’s also No. 568 in the Internet Retailer Second 500.

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