Google Inc. expanded its mobile payments system Android Pay to mobile apps this week.
Developers can now include an “Android Pay” button in their smartphone apps for consumers to click on for a rapid checkout. Consumers tap on the button, confirm their default payment option with a tap and then the payment is made. Consumers must set up their Android Pay account and tie a credit card to their account before their first purchase.
Several businesses have incorporated the button in their app, such as restaurant reservation app OpenTable, online marketplace Jet.com, parking spot finder SpotHero and restaurant delivery service DoorDash.
“We integrated Android Pay with the DoorDash app because it gives our customers more flexibility and choice with their payment options,” a DoorDash spokesman says.
Online grocery ordering service Instacart also added the Android Pay button it its app. The button was easy to implement, as the Apple Pay button was, says Maksim Golvikin, senior software engineer at Instacart.
“Android Pay delivers a great user experience for Instacart customers because it cuts the number of steps needed to check out in half,” Golvikin says.
Discount hotel booking app HotelTonight added the Android Pay button as well as a way for consumers to quickly book a room, says to Amanda Richardson, vice president of product at HotelTonight. The app also has the Apple Pay button.
“We’ve found that for every platform, there is good adoption of the native payment solution,” Richardson says. “Again, we’ll support anything that helps create the best experience for our users, especially early technology adopters.”
The expedited app checkout is similar to Apple Inc.’s mobile payment system Apple Pay, which launched both in stores and in app in October 2014.
Android Pay launched in physical stores in September of this year, meaning consumers could tap their a smartphone that runs on Google’s Android operating system to a store payment terminal that accepts Near Field Communication to pay for items. Near Field Communication, a short-range wireless technology that allows smartphones to communicate with payment terminals. To date, Android Pay is available for consumers to use at more than one million U.S. physical stores, and Android Pay will also expand to Australia in the first half of 2016, Google says.
According to a recent survey, 63% of respondents say retailers should offer some kind of mobile payment option in-store. Location-based mobile vendor Retale conducted the online survey of 1,000 U.S. adults between Dec. 1 and 5. 43% of respondents have previously used a mobile device to pay for a purchase in a physical store, an increase from 36% according to last year’s survey. 83% of shoppers this year felt that mobile payments were “convenient,” while 17% called them “inconvenient.”
Survey respondents say they would most likely use PayPal (50%) as their in-store mobile payment service. “Your bank’s mobile payment app” at 27% was the second most popular option, followed by Apple Pay 20%, Android Pay 17% and a retailer’s app 13%.
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