Target released its Black Friday ad and offered some of those prices to Target.com shoppers today.

Target Corp., No. 16 in the Internet Retailer 2015Top 500 Guide, is offering web shoppers those discounts only through the end of the day, and only on Target.com. The retail chain sent subscribers to its email newsletter an email telling shoppers about the sales. The 27 Black Friday deals offered Monday include an assortment of Beats-brand headphones at 25% off and four James Bond movie titles in Blu-ray disc format for $6.

The one-day promotion is only one part of Target’s overall Black Friday promotional strategy, which it announced Monday in a blog post on Target.com. The company says it will begin offering all of its Black Friday deals online on Thanksgiving morning. Target will then open its stores at 6 p.m. on Thanksgiving.

“For those shopping from home, Target is once again making all of our Black Friday deals available on Target.com,” chief stores officer Tina Tyler said in the blog post. “In addition, we’re introducing ‘10 Days of Deals’ to offer a wide variety of compelling deals before, during and after Black Friday.”

Two weeks ago, Target announced it will offer free shipping on all online orders through Christmas Day. The retail chain also will have curbside pickup at 121 stores—an increase of 100 stores from where the service had previously been offered.