Known for its survey markers, construction tools and customized flags that can depict forest hiking trails, manufacturer Berntsen International Inc. is on a straight path to earn $2.1 million in business-to-business e-commerce revenue in 2015, up 23% from $1.7 million in 2014, the company says.

That growth was even sharper than the company’s increase last year in B2B e-commerce sales, which rose 21.4% to $1.7 million from $1.4 million.

Berntsen expects 35% of its total revenue of $6 million to be processed online this year, from business, government and institutional customers. Its customers include Alliant Energy, a manufacturer and distributor of electricity and natural gas; and the United States Military Academy at West Point, N.Y. Berntsen also supplies products to many government agencies throughout the world.

Berntsen says it receives an average of 17,400 monthly visitors at Berntsen.com, where they shop among 1,200 available SKUs. The site has a 2.9% conversion rate and operates on e-commerce software from DNN Corp.

Berntsen’s in-house developers designed Berntsen.com’s content management and order management systems; Salesforce.com provides Berntsen’s customer relationship management technology. Customers located around the world can pay online for Berntsen’s specialized markers through credit cards or electronic invoices. Berntsen also offers international shipping through the United Parcel Service, United States Postal Service and Fusion Logistics.

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