The deal involves two of France’s largest web retailers and extends Carrefour’s online reach.

France’s largest bricks-and-mortar retailer by sales is buying one of the country’s largest web-only merchants. French supermarket chain Carrefour SA, No. 21 in the Internet Retailer 2015 Europe 500 Guide, announced plans to acquire electronics and home appliances e-retailer Rue du Commerce (No. 57) from French investment firm Altarea Cogedim for an undisclosed price. Spokespersons for both Carrefour and Altarea Cogedim both confirmed to Internet Retailer that the deal is expected to be finalized early next year, but both declined to disclose the purchase price.

Once completed, the deal will create a company that booked an Internet Retailer-estimated $1.936 billion in online sales in 2014, according to data from

Carrefour will be acquiring an online retailer that has grown slightly through the first half of 2015. Altarea Cogedim reported that Rue du Commerce has generated sales of 175.4 million euros ($200.36 million) through the first six months of the year, up 2% year over year from 171.96 million euros ($196.43 million) during the same period last year.

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According to Altarea Cogedim’s report for the first half of 2015, Rue du Commerce boasts an average of 4.55 million unique visitors per month, placing it ninth among all general merchandise e-commerce sites in France. Inc., No. 1 in the Europe 500 Guide, attracts 16.6 million unique visitors each month, according to Altarea’s data.


Carrefour’s acquisition of Rue du Commerce is its latest effort to expand its e-commerce efforts. Earlier this year, Carrefour launched an online store in China that delivers grocery and household items, initially only to customers in Shanghai.