The social network is testing ways to make it easier for shoppers to find and organize tweets about products and places.

Will remaking Twitter into a platform that fosters product discovery drive more consumers to use Twitter? That’s what the social network, which has been plagued by slowing user growth, is hoping to find out with its latest tests.

Twitter says it is testing a way to for users to find and organize tweets about products and places on dedicated pages. Those pages will feature images and video about the product along with such details as a description, price and the option to buy, book, or visit a retailer’s website for more information.

For example, a page for Andy Weir’s book “The Martian” features images of the book cover and Mars’ surface, along with a brief description of the book above tweets the social network deems timely and relevant based on who a user follows, relevant news updates or popular content about the book.

Twitter also is testing ways for users and brands to create and share collections of products and places. For example, Target Corp.’s @TargetStyle handle, which highlights fashion, beauty and home designs, is using the tool to showcase its “Swim & Sun Ready” swimsuit collection.

Twitter users on iPhones or iPads also can find collections by tapping the search bar, and then tapping the category-based menu beneath it. Other Twitter can users can find collections by visiting the curator’s profile pages and clicking on the Collections button.  

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The tests build on Twitter’s initial foray into e-commerce last summer, when it began letting retailers, nonprofits and musical artists add a Buy button to their tweets. While product discovery has helped make Pinterest the 16th most trafficked website in the United States, Facebook Inc.’s attempt to offer a similar tool, also called Collections, failed to gain traction.

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