The funding round values the company at more than $1 billion. Sprinklr has raised $123.5 million to date.

Sprinklr Inc. has raised $46 million in a funding round that values the social media management vendor at more than $1 billion. Existing investors Battery Ventures, Intel Capital and Iconiq Capital led the round.

The vendor plans to use the funds to expand into new markets and develop new products. On Tuesday it also released the first of those new tools, which it calls Experience Cloud. The Experience Cloud platform links Sprinklr’s social media management tools with retailers’ and other businesses’ on-site communities and customer service channels. Among the companies using the product are Dell Inc., No. 10 in the Internet Retailer 2014 Top 500 Guide, and Verizon.

The platform, which is targeted to large brands, gives companies a way to understand how consumers interact with them, says Ragy Thomas, Sprinklr’s CEO and founder.

For example, if a consumer likes a retailer’s post and later clicks on a retargeted ad that leads him to make a purchase, the platform links all those interactions together. And, if he later seeks installation support via live chat, the customer service agent can see all the ways the customer has interacted with the brand. 

“Global businesses are expanding from channel-centric and function-centric thinking in response to the increasingly connected customer,” Thomas says. “Neither point solutions nor disconnected cloud services will allow them to consistently deliver valuable customer experiences at every social touch point.” Experience Cloud, he adds, allows brands to improve their interactions with consumers whether they’re on the retailer’s site or on a social network.

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The vendor, which has raised $123.5 million to date, has tripled in size over the past year and acquired four companies—Dachis  Group, TBG Digital, Branderati and Pluck. 

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