Sana Commerce, a unit of ISM eCompany, Rotterdam, Netherlands, specializes in offering e-commerce software designed to run on top of enterprise resource planning software, which companies use to manage things like inventory records and financial accounting. With a number of client projects underway in the United States, Sana is looking to expand in the U.S. and is opening a sales and service office in New York next month, managing partner Michiel Schipperus says.

“I want to build Sana into a global brand,” he says.

Sana Commerce is already working with several U.S. clients, including Talking Rain, a Preston, WA-based manufacturer and distributor of sparkling water beverages; and Stone Brewing Co., a brewery and beer distributor based in Escondido, CA.

Schipperus says Sana’s software is designed for small and mid-sized companies. The Sana technology can access data from clients’ existing ERP software from SAP AG or Microsoft Corp.’s Dynamics unit, so that the companies’s e-commerce sites can display current product pricing, available inventory and other information.

He adds that Sana is an alternative to managing e-commerce sites with technology from hybris Software, which SAP bought in 2013, and which mainly targets larger companies.

Typical deployments of Sana Commerce integrated with Dynamics or SAP take one or two months to complete, Schipperus says. Costs for deploying Sana on Dynamics run about $10,000 for a one-time set-up fee, plus about $25,000 per year for licensing. For running Sana on SAP, costs run about $30,000 for set-up and about $35,000 for an annual license, he says.

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