Flash-sale site NoMoreRack.com leads the way among online retailers when it comes to leveraging marketing channels, according to a new Internet Retailer ranking.
For the first time Internet Retailer ranked the 50 best e-retail marketers based on a weighted average of each web merchant’s ranking on four digital marketing metrics—social media, paid search, organic search and e-mail marketing. The ranking is part of the Executive Summary report in Internet Retailer’s 2015 Digital Marketing Report Series.
NoMoreRack.com, which sells a broad range of merchandise at deep discounts for limited times, generates 35% of its monthly traffic from social media, and last year doubled sales from that traffic—what Internet Retailer defines as social commerce sales—to $100 million. NoMoreRack.com’s marketing isn’t only about social media. The company last year increased its monthly spending on paid search advertising by nearly 1,000% to $628,000 and manages an inventory of nearly 5,000 keywords. NoMoreRack.com also sent 67 e-mails per month, on average, tops among Top 500 retailers. Those e-mails, which included some sent when a consumer abandoned a shopping cart, often included attention-grabbing elements such as personalized subject lines, incentives and social media links.
While NoMoreRack.com was the top overall digital marketer in the Internet Retailer 2015 Digital Marketing Report Series, it didn’t take the top spot in each category. For instance, Amazon.com Inc. had the highest monthly paid search spend in the Search Engine 500 and RangerUp.com had the highest percentage of web site traffic coming from social media among all Social Media 500 merchants.
The exclusive rankings of the 50 best e-retailer digital marketers and a detailed explanation of how the ranking was determined are part of the in-depth data and analysis in the 2015 Digital Marketing Report Series. Available today is the 74-page Executive Briefing, a downloadable reporttailored for marketers and e-commerce executives looking for an overview of e-retailers who are masters of digital marketing. It analyzes the key trends in online marketing by retailers and provides summary data and rankings of the Top 50 e-retailers in each of the four main digital marketing channels—social media, paid search, organic search and e-mail marketing.
Also available today is the Internet Retailer digital marketing report on e-mail marketing, a 39-page report that summarizes the data, analyzes the trends and documents the best practices of Top 1000 merchants that are most effectively developing targeted, personalized and effective e-mailing programs.
The overview report, the entire series or individual reports from the Internet Retailer 2015 Digital Marketing Report Series are available at http://bit.ly/DigitalMarketingSeriesFavorite