Up-to-the-minute inventory status updates make sure RealReal members see what’s openly available, been placed on hold by another member or sold.

Return business has meant big business for designer consignment e-retailer The RealReal. The company, which sells luxury brands such as Chanel, Prada and others at deeply discounted prices, has gone from an estimated $1.3 million in web sales in 2011 to around $60 million in 2013, making it one of the fastest-growing e-retailers in business today. Repeat shoppers accounted for nearly 66% of those sales. Up-to-the-minute inventory status updates make sure members see what’s openly available, been placed on hold by another member or sold. In 2013, The RealReal established a web outpost in Japan, one of the top markets for luxury goods, and this year hired Kiyotaka Fujii—formerly the CEO of Louis Vuitton Japan—as its CEO to establish the online luxury consignment model with consumers there.


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