The company is partnering with leading Chinese digital marketing firm Netconcepts China to extend its reach.

MINNEAPOLIS – Dec. 2, 2014 – Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, today announced it is expanding its marketForce global interactive marketing agency through a partnership with Netconcepts China, a leading Beijing-based direct response digital marketing company. The new partnership will enable Digital River to further extend its current marketing services in Asia Pacific and offer multi-national commerce clients additional access to localized, conversion-driven marketing services in China, Japan, Korea, Southeast Asia, Australia and New Zealand. Digital River’s marketForce agency delivers direct response, digital marketing programs in more than 100 countries and 25 languages.

“This partnership with Netconcepts China enables us to meaningfully expand our localized commerce-focused digital marketing programs across Asia Pacific,” said Scott Heimes, chief marketing officer at Digital River. “Our performance marketing teams are experiencing increased demand for marketing services from our global commerce clients who want to acquire and convert online buyers and grow their revenues.”

Together, Digital River and Netconcepts China will support a range of managed marketing services across Asia Pacific. This includes search engine marketing, email programs, affiliate marketing, display advertising, retargeting, and social and mobile marketing programs that focus on shopper acquisition, conversion, customer retention and advanced analytics.

“We are excited to partner with a leading global Commerce-as-a-Service provider like Digital River that tightly integrates its cloud commerce platform with best-in-class performance marketing programs,” said Allen Qu, founder and chief executive officer of Netconcepts China. “Together we can leverage our local market expertise to drive more sales for multi-national brands that are looking to Asian geographies as strategic growth areas for their businesses.”

For more than a decade, Digital River has been at the forefront of performance marketing. Today, the company’s marketForce digital marketing agency is supported by the Digital River Partner Network. The network is made up of more than 100 third-party marketing, payments and fulfillment providers that deliver marketing solutions for leading brands across the globe.