The pricey shoe manufacturer and retailer plans to spend big on e-commerce, warehousing and retail software, according to a filing with the London Stock Exchange.

Jimmy Choo Limited, whose stilettos sell for $1,000 a pop and have long been coveted by “Sex in the City” devotees, late last month announced plans to list on the London Stock Exchange.

In its filing, the high-end shoe manufacturer, which is owned by JAB Holdings, reveals big plans for the web, including an e-commerce platform re-launch. Full details of its public offering will be included Jimmy Choo’s prospectus, which it says it plans to file in the next few weeks. Jimmy Choo is aiming to make at least 25% of its shares available to the public, according to the filing with the London Stock Exchange. JAB will sell part of its existing shares in Jimmy Choo and will not issue any new shares.

Jimmy Choo is seeking to raise as much as 175 million pounds ($280 million) in its initial public offering, according to a person with knowledge of the matter, asking not to be identified as they’re not authorized to speak publicly. The sale is expected to close to investors Oct. 16, the person said. The shares are on offer at 140 pence to 180 pence, valuing the company at 546 million pounds (US $878.15 million) to 702 million pounds (US $1.13 billion) the person said.

Jimmy Choo’s 2013 fiscal year sales totaled 281.5 million pounds ($452.75 million) up 15.8% from 243.0 million pounds ($390.83 million) a year earlier. Sales for the first six months of fiscal 2013 totaled 150.2 million pounds ($241.57). Its net income for fiscal 2013 was 21 million pounds ($33.78 million) up 39.1% from 15.1 million pounds ($24.29) a year earlier. For the first half of fiscal 2013, its net income totaled 10.8 million pounds ($17.37 million)

Jimmy Choo doesn’t break out online sales in the document, but states several times that online sales are growing and that it plans to invest heavily in the web.


“Jimmy Choo has invested significantly in its e-commerce platform which has experienced strong sales growth in recent years,” the filing reads. “This investment, together with the broader investments in the supply chain, is expected to result in the group being able to provide an omnichannel client offering in the medium term.”

By March 2015, Jimmy Choo says it will complete its plans to build a new e-commerce platform, operate a new warehouse and fully integrate and launch a back-end enterprise resource planning system from SAP and product lifecycle management system.

“The Group will continue to develop its e-commerce offering which has proved to be one of the key elements of growth in the current environment and its recent investments are expected to drive online sales,” the filing reads.

Bloomberg News contributed to this article.