With a redesigned e-commerce site, the company’s total sales increased 21% in the first half.

Global Industrial, a distributor of products that companies use to maintain and operate their office and industrial facilities, has experienced steady double-digit growth over the past five years. And with an e-commerce site upgraded to be more user-friendly early this year, the company is on track for a greater increase in sales this year than in 2013, Global Industrial president Bob Dooley says.

The revised site is stocked with product images and specifications across more than 20 broad categories. Buyers can search by multiple product attributes and navigate to related categories from each product page. “We didn’t make the site flashy or cool, but displayed the content better and made things easier to find,” Dooley says.

The redesign, which Global Industrial did in-house with technology staff shared across its parent company, Systemax Inc., helps customers sift through more than one million products on GlobalIndustrial.com, including some 200,000 offered by third-party sellers. Global Industrial also sells some products under its own private labels, including several types of storage materials sold under the brands Global, GlobalIndustrial.com and Nexel.

Known as a provider of maintenance, repair and operations supplies, or MRO, Global Industrial operates three B2B e-commerce sites: GlobalIndustrial.com for the United States, GlobalIndustrial.ca for Canada, and GlobalIndustrial.mx for Mexico.

Global Industrial posted total sales for the second quarter ended June 30 of $142.1 million, up 20% from $118.6 million a year earlier. For the first half, B2B sales increased 21% to $271.1 million from $224.2 million. Those sales include orders placed through sales reps and contact centers; the company doesn’t break out online and offline sales.

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By comparison, total sales at Systemax—including B2B sales of communications equipment and retail sales of consumer electronics in the Systemax Technology Products segment—increased 3% in the second quarter to $831.1 million from $805.7 million, and 1% in the first half to $1.705 billion from $1.686 billion. The Technology Products segment includes retail e-commerce sales through TigerDirect.com, TigerDirect.ca in Canada, and TigerDirect.pr in Puerto Rico, and B2B sales through biz.TigerDirect.com, GlobalComputer.com, GlobalGovEd.com and InfotelUSA.com.

Systemax is No. 29 in the Internet Retailer Top 500, which ranks companies by their annual web sales.

Dooley says the upgraded GlobalIndustrial.com is positioned to continue adding products and growing sales. “Our interactive technology and user-friendly interface allows us to provide the detailed product information, intuitive search and advanced account management tools, as well as other features that are highly valued by our customers,” he says. “With a dynamic I.T. platform we are well positioned to continue to expand the products and services we offer.”

For a free subscription to B2BecNews, a weekly newsletter that covers technology and business trends in the growing B2B e-commerce industryclick here. B2BecNews is published by Vertical Web Media LLC, which also publishes the monthly trade magazine Internet Retailer.

 

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