First, let’s get this out of the way: Amazon.com Inc. and eBay Inc. are the No. 1 and No. 2 most popular merchants among consumers using smartphones and tablets to access the web and apps in August 2014, according to new data from web and mobile measurement firm comScore Inc. No surprise.
60.1% of the 176.8 million mobile users in August visited Amazon while 40.1% visited eBay, comScore says.
Looking deeper into the list of the top 15 merchants in mobile commerce as ranked by monthly unique visitors on smartphones and tablets, there are some interesting entries. For example, the market-dominating Netflix is No. 5 (30.9 million mobile visitors), but its smaller competitor Redbox also makes the cut at No. 12 (12.9 million mobile visitors). Similarly, while marketplace kingpin eBay is at No. 2 (70.8 million mobile visitors), its smaller competitor Etsy makes the list at No. 15 (12.4 million mobile visitors). So mobile consumers clearly like movies and marketplaces.
The only non-merchant to make the list from comScore, which measures retail properties, is Shopzilla, at No. 13 (12.6 million mobile visitors). Shopzilla is a comparison shopping engine, and its place among the stars of mobile commerce shows shoppers seem to have made it the engine of choice (there are more than a few) when looking for best prices and deals. Though it should be noted that many mobile consumers use Amazon.com as a kind of comparison shopping engine, particularly when using their smartphones to check online prices while touching and feeling products in a store.
Following are the top 15 merchants in mobile commerce as ranked by mobile unique visitors for the month of August 2014, mobile unique monthly visitors in millions, the percent of all mobile consumers that accessed the merchant during the month, the merchant’s rank in the recently published 2015 Internet Retailer Mobile 500, and the merchant’s estimated 2014 mobile commerce sales per the 2015 Mobile 500:
- 1, Amazon.com Inc., 106.3, 60.1%, No. 1, $16.80 billion.
- 2, eBay Inc., 70.8, 40.1%, NA, $34.00 billion.
- 3, Apple Inc., 69.2, 39.1%, No. 2, $14.00 billion.
- 4, Wal-Mart Stores Inc., 44.3, 25.0%, No. 6, $1.43 billion.
- 5, Netflix, 30.9, 17.5%, NA, NA.
- 6, Target Corp., 30.0, 17.0%, No. 37, $350 million.
- 7, Ticketmaster, 19.9, 11.3%, NA, NA.
- 8, Samsung, 17.6, 10.0%, NA, NA.
- 9, QVC (Liberty Interactive Corp.), 16.7, 9.4%, No. 5, $1.86 billion.
- 10, Nike Inc., 16.4, 9.3%, No. 100, $102 million.
- 11, Best Buy Co. Inc., 14.8, 8.4%, No. 23, $500 million.
- 12, Redbox, 12.9, 7.3%, NA, NA.
- 13, Shopzilla, 12.6, 7.1%, NA, NA.
- 14, Walgreen Co., 12.5, 7.1%, No. 67, $200 million.
- 15, Etsy Inc., 12.4, 7.0%, No. 51, $280 million.
Follow Bill Siwicki, editor of the 2015 Internet Retailer Mobile 500 and managing editor, mobile commerce, at Internet Retailer, at @IRmcommerce.Favorite