National Home Goods Retailer Debuts User-Friendly, Mobile-Optimized Version of its E-Commerce Site

COSTA MESA, CA (August 13, 2013) – With nearly one-third of its online traffic originating from mobile devices, Anna’s Linens, the nation’s 13th largest retailer of home textiles, has unveiled a mobile shopping website designed to enhance and improve the online shopping experience for those on the move.

The new mobile site, which went live July 1, can be accessed from any Internet-enabled mobile device and will feature the same functions as the existing e-commerce site (www.annaslinens.com), but with a more user-friendly design for smart phones and other mobile devices.

Users can browse and access the same offers and merchandise assortments found on AnnasLinens.com, as well as manage one’s account, review order history and find store locations. Users can also share preferred products via social media sites such as Pinterest, Facebook and Twitter. Additionally, all in-store and online coupons can be applied to the mobile shopping site and anything saved in one’s personal mobile cart will transfer over to the e-commerce site, and vice versa.

“This launch was long anticipated,” stated Steven Strickland, VP of Marketing & Ecommerce at Anna’s Linens. “Considering 30% of the traffic to our e-commerce site came from a mobile device, we knew creating a more user-friendly mobile site was a top priority. The debut of our mobile site has quickly been embraced by our customers, as it provides them with a seamless shopping experience from any location.”

Anna’s Linens is one of the nation’s leading retailers of high quality, value price home furnishings.  Anna’s offers a broad selection of bedding, window coverings, bath accessories, and other home décor items, including decorative pillows, housewares, kitchen textiles, and area rugs. 

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About Anna’s Linens

Headquartered in Costa Mesa, California, Anna’s Linens is the 13th largest retailer of home textiles and home décor items. The company was founded in 1987 by its current chairman and CEO, Alan Gladstone, and named after Alan’s mother, Anna.  A family-run business with more than 3,200 employees, Anna’s currently operates more than 300 stores throughout 19 states and Puerto Rico.

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