The RTB Department will handle technical aspects of RTB-model integration into Epom solutions. This exciting initiative will provide Epom Enterprise clients with the option of connecting with versatile DSP’s to mix direct ad network campaigns (CPM, CPA, CPC) with RTB-based ones
“We want to help our clients make their business even more profitable. Rather than just providing a range of ad serving tools, we have developed a complex platform with a vast array of features enabling access to additional resources and pools of publishers and advertisers, working through RTB. Cooperation with top SSP and DSP providers is, undoubtedly, crucial for every ad network, dealing with RTB. It opens access to ad campaigns which can be tailored to the needs of every visitor and provides opportunities to monetize any verticals or types of traffic, that can’t always be achieved via ongoing ad campaigns”, Anton Ruin, CEO, explained.
The new Epom RTB Department has already started the development of the trading desk engine and the technical integration of major players on the RTB market. The final testing stage of the entire complex should be completed at the end of Q3, 2013. The company aims to make the RTB-enabled Enterprise solution available to clients at the beginning of Q4, 2013. Future developments include transformation of Epom Market into the RTB-enabled ad exchange.
“We’ve been working in this direction for a long time now. We believe that even though the traditional scheme remains effective, it doesn’t meet every client’s needs. Epom Market has grown considerably for the past year; we’ve already got 25B impressions on board and a large client base of top direct advertisers. The network conversion into an RTB-enabled exchange will be advantageous for everyone,” Mr. Ruin added.
Established in 2010, Epom is an international company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.
For more information, visit http://epom.comFavorite