E-retailer Spreadshirt.com wants everyone to express their individuality with a customized T-shirt. The site enables consumers to upload their favorite photos or designs and emblazen them on a T-shirt or hoodie. Or they can use a customization platform available on the site. The company says it makes creating a unique design as simple as possible because, while consumers love the idea of customizing, the process can be arduous. “If we do our job right our customers don’t know they’ve been in customization, they just think there are a lot of choices,” says Philip Rooke, CEO of parent company Spreadshirt Manufacturing Deutschland GmbH.  Consumers can keep their designs to themselves or open an on-site shop and sell their creations to the world.

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