Dogs are front and center at enables dog lovers to quickly browse among a growing number of canine products like leashes, beds, crates, training whistles and Kurgo Wander Packs for when Rover wants to help carry things on a hike. Recently featured on TV show “Good Morning America,” the site enables shoppers to personalize tags—and they can view what the product will look like as they go. “People like to sign off on their engraving job,” says president Clint Howitz. They can also choose among tag styles that feature licensed sports team logos or mobile QR codes that, when scanned, can include crucial details such as an emergency contact, important medications or dietary needs. The site also has a section for personalized feline tags. Move over Rover, this site’s for cats, too.

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