ATLANTA, Oct. 15, 2012 – Silverpop^TM, the only digital marketing provider that unifies marketing automation, email automation, mobile and social, today launches into Brazil through its partnership with Nitryx. Brazil-based Nitryx will bring Latin American marketers the ability to deliver highly targeted, relevant and personalized campaigns that are influenced by recipient behaviors.

“Brazil is one of the fastest-growing major economies in the world,” said Bill Nussey, Silverpop CEO. “Marketers across the globe are now confronting a buyer-driven sales cycle, where buyers expect to receive messages when and where they want them, and marketers must be willing to navigate this. With Silverpop and Nitryx, Latin American marketers can now develop incredibly rewarding customer relationships through behavior-driven campaigns, while also increasing conversions and revenue. We look forward to quickly becoming a major player in the region as we help more marketers get better results through more relevant campaigns.” 

Nitryx brings intelligence to Latin American businesses by combining expansive experience in Marketing and Sales with unique skills such as optimization and marketing automation. Nitryx leverages social networks, e-mail and mobile through the use of its own products in combination with state-of-the art tools such as Silverpop’s solutions and offers a world-class service team to support and a network of partners to resell Silverpop’s products in Latin America.

“Brazilian marketers are today looking for ways to meet the challenge of engaging more effectively with their customers, and oftentimes they are doing this with limited resources,” said Rodrigo Goncalves, director of Nitryx. “The rapid growth of interactive marketing in Brazil and Latin America as a whole opens up new opportunities to effectively manage and implement campaigns for all channels. Silverpop provides a solution that empowers marketers to get more out of marketing. From automating marketing communications, to providing intuitive reporting, marketers are able to increase conversions and revenue with an easy-to-use system. We are excited to work with Silverpop to provide Brazilian, and more broadly Latin American companies, with the opportunity to meet these challenges.”

About Silverpop

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.  Visit us at silverpop.com.