By utilizing buySAFE, BudsGunShop.com increased its order conversion rate. The test was conducted over a multi-week period.

Arlington, VA and Lexington, KY (February 28, 2012) – buySAFE, Inc., the leading provider of third party guarantees for internet retailers to increase profitability and customer satisfaction and BudsGunShop.com, one of the most popular places online for firearm purchases offering the lowest possible prices on thousands of new and used guns and gun accessories, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.

BudsGunShop.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program.  The results were convincing.  By utilizing buySAFE, BudsGunShop.com increased its order conversion rate. The test was conducted over a multi-week period.  The results were highly statistically significant with hundreds of thousands of unique visitors included in the test.

“Our customers are comfortable purchasing guns and accessories in person but some are hesitant with making purchases online,” said Timothy Milberger, VP e-commerce of BudsGunShop.com. “By adding buySAFE Guaranteed to our site we’re providing our customers who are hesitant the added confidence to complete the online purchase. The A/B testing results clearly showed the buySAFE program works and our new and existing customers tell us daily they appreciate the added assurance when purchasing online.”

“Some buyers aren’t comfortable making purchases online, especially for something as personal as a firearm purchase,” said Eric Thorson, Enterprise Sales Manager at buySAFE. “The A/B testing clearly proves that buyers feel more comfortable making purchases from merchants providing the buySAFE 3-in-1 Guarantee and that buySAFE merchants enjoy higher sales and more satisfied customers.”

About buySAFE

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buySAFE, Inc. provides a transactional guarantee program for online retailers to increase profits and customer satisfaction.  buySAFE is partnered with Liberty Mutual, Travelers and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 25 million guaranteed purchases and over 5,000 buySAFE Merchant websites, buySAFE is widely recognized as an industry leader in providing its unique guaranteed shopping programs. buySAFE’s investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About BudsGunShop.com

Headquartered in Lexington, KY, Budsgunshop.com, LLC is the nations largest independent retailer of firearms online, offering the lowest possible prices on thousands of new and used guns and accessories. For more information, visit: http://www.budsgunshop.com

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