TORONTO — June 23, 2011 — Omnego, an innovative provider of patent-pending mobile technology solutions, today launched a hybrid mobile solution that lets businesses harness the power of their existing investments in mobile web and customer engagement platforms linked to a branded mobile app. Consumer-facing businesses can now engage quickly with their customers via the customer’s smartphone through a branded mobile app built on Omnego’s flexible mobile framework, without incurring the considerable time and expense of development.
Omnego’s turnkey solution bridges the gap between mobile websites and traditional custom built mobile apps. The unique hybrid approach is built upon a feature-rich white label app that affords consumers a branded portal to the brand’s mobile website and other customer engagement platforms, such as loyalty and membership programs, coupons, promotions, contests, and more. Instead of accessing the mobile website through a mobile web browser, consumers access the mobile website directly through the branded app with just one click and all features are contained within a branded mobile wallet.
Inside a branded app icon, Omnego delivers a slick and intuitive user interface with high-quality graphics, including up to six key icons on the main screen that provide shortcuts to critical information, such as store locators, hot deals, mobile shopping, and share offers/coupons with friends. The backend platform lets the business control any content they want to deliver via an easy interface, securely integrating existing CRM and analytics, campaign management, financial card processing, billing systems, and document and statement issuance systems and more.Easier for Consumers—and BrandsOmnego’s white label app solution makes it easier than ever for consumers to access mobile web and customer perks, and for brands to continuously engage with their consumers by leveraging their mobile content and business platforms.Omnego features for consumers:
- Scan QR codes with its built-in QR code reader
- Stay connected through mobile messages and alerts, ads and geo-located store information and deals
- Organize cards and coupons by storing them in the mobile wallet, and view gift and loyalty cards and balances
- Complete a purchase with a gift card, redeem coupons, mobilize physical gift, loyalty and membership cards including virtual gift certificates, and use the secure mobile wallet for in-app payment and receipt capabilities, which enables m-Commerce
Omnego makes it easier for brands to:
- Get started: Branded apps can be delivered in weeks
- Stay connected: Training on the backend system takes a matter of hours and requires no technical knowledge
- Be consistent and accessible: Omnego delivers a similar user experience across all major smartphone platforms (iPhone, Blackberry and Android)
- Target, segment and track customers: Send targeted messages, rewards and offers to specific consumers, track actions like click-throughs and coupon redemption, and measure results and develop retargeting initiatives to reach customers on the go
“Omnego’s white label mobile app solution offers consumers the convenience and functionality of a custom mobile app, at significantly less time, hassle and expense to build and maintain than a custom app,” said David Thomas, founder and CEO of Omnego. “Owning a piece of real estate on your customer’s smartphone is valuable, and this hybrid approach is the best of both worlds for small-to-midsize retailers, restaurants and other consumer-facing brands.”
About Omnego Inc. (www.omnego.com):Launched in 2010, Omnego Inc. has created a patent-pending mobile platform that delivers a white-label mobile app with comprehensive mobile wallet and mobile marketing features. Businesses can issue digital cards, tickets, documents and coupons to consumers on the go and leverage their existing mobile web and business platforms for on-going consumer engagement. With offices in the U.S and Canada, the Omnego solution offers an integrated mobile solution that delivers ads, messages, coupons, mobile web gateway and QR code (2D) and Product code lookup (1D), publishing and scanning, all from one mobile app. Omnego offers a white label mobile app solution for businesses who want to expand their mobile presence as well as a generic consumer mobile wallet solution called WalgoTM for businesses looking to start their mobile presence.
Jeff Ketner or Brittany Johnson
Ketner Group PR + Marketing for Omnego