The retailer’s m-commerce site downloaded on average in 5.86 seconds, index finds.

Most of the 30 retailers on the Keynote Mobile Commerce Performance Index registered within a few places of where they fell on last week’s index, showing consistent performance by m-commerce web sites.

Walmart.com moved up one to take the top spot. Its m-commerce site home page downloaded on average in 5.86 seconds and it did so successfully 99.30% of the time. It earned a score of 990 out of 1,000, according to mobile and web performance management firm Keynote Systems Inc. Lowe’s Cos. Inc. dropped one spot to second with a score of 988. Its home page downloaded in 6.18 seconds and did so successfully 99.38% of the time.

Brookstone Inc. climbed two spots to No. 3, earning a score of 948. Its download time was 6.40 seconds and its success rate was 99.14%. Walgreen Co. stayed in the No. 4 slot with a score of 913. Its download time was 7.53 seconds and success rate was 99.20%. And Amazon.com Inc. moved up one to No. 5 with a score of 907. Its download time was 6.60 seconds and success rate was 98.91%.

The average score for all retailers on the index was 736. The average m-commerce site home page download time was 9.75 seconds and the average success rate was 98.53%.

Click here and then click on Keynote Mobile Commerce Performance Index Part 1 and Part 2 to see this week’s complete results for all 30 retailers on the index.

advertisement

Keynote Systems measures 30 representative m-commerce sites exclusively for Internet Retailer. The sites include merchants in various categories and channels, and of various sizes, ranging from such giants as Amazon.com, Sears Holdings Corp. and 1-800-Flowers.com Inc., to midsized retailers like Sunglass Hut, Toolfetch.com LLC and Your Electronic Warehouse. Keynote tests the sites in the index every hour Monday through Friday from 8 a.m. through midnight Eastern time, emulating four different smartphones on four different wireless networks: Apple Inc.’s iPhone 4 on AT&T, the HTC Evo on Sprint, the BlackBerry Curve on T-Mobile and the Droid X on Verizon. The HTC Evo and the Droid X run Google Inc.’s Android operating system.

Keynote combines a site’s load time and success rate, equally weighted, into a single score. Given both performance and availability are important, the score reflects the overall quality of the home page; a higher score indicates better performance. Scores also reflect how close sites are to each other in overall quality. The index average score is the midpoint among all the sites’ scores.

Favorite