Data from web and mobile web measurement firm comScore Inc. show that what retailers and experts alike have been saying of late about mobile commerce is true: 2010 was a breakout year for m-commerce.
7,296,000 mobile phone users accessed mobile commerce sites and/or apps one to three times a month on average for the three-month period ending November 2010, comScore finds. That represents 3.1% of the 234 million U.S. mobile phone users age 13 and up. 3,853,000 accessed m-commerce sites and/or apps at least once a week, comprising 1.6% of mobile users. And 2,120,000 went mobile shopping almost every day, representing 0.9% of users.
8,632,000 mobile phone users have accessed a mobile commerce web site. 3,952,000 have accessed a mobile shopping app.
Of m-commerce sites and apps, following are the 10 most-visited retailers and the average number of unique monthly visitors for the three-month period ending November 2010 (totals include both sites and apps):
- Amazon.com Inc., 8,604,000
- Walmart.com, 2,722,000
- Best Buy Co., 2,659,000
- Target Corp., 2,458,000
- eBay Inc., 1,748,000
- BarnesandNoble.com Inc., 1,526,000
- Overstock.com Inc., 1,493,000
- Buy.com Inc., 1,128,000
- Apple Inc. (excluding the App Store), 934,000
- Newegg Inc., 133,000
For a complete chart, click here, then click on Mobile Commerce Traffic (November 2010).