US-Mattress used an A/B testing methodology to objectively measure the conversion, sales and profit impact.

Arlington, VA and Brighton, MI (December 7, 2010) – buySAFE, Inc., a leading provider of brand enhancing and website conversion solutions, and US-Mattress, America’s leading online mattress retailer at and determined recently via a comprehensive A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.

US-Mattress utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were compelling. The use of buySAFE significantly increased US-Mattress’ website conversion rate.  The test was conducted over a multi-week period in October and November 2010. The results were highly statistically significant with over 1.8 million page hits and thousands of orders included in the test. US-Mattress now enjoys material increases in sales and profits from using the buySAFE solution.

 “We really like the value buySAFE provides both our customers and our business,” said Joe Nashif, President of US-Mattress. “The A/B testing process is transparent, objective and quite conclusive and gives us all the information we need to make a sound business decision. It made our decision to use buySAFE easy as it clearly showed buySAFE expands our sales and profits over 10x the cost.”  

“US-Mattress is the category leader and we’re thrilled to have the opportunity to partner with them as it’s a real win-win for both companies,” said Jeff Grass, President & CEO of buySAFE, Inc. “It’s also great to see US-Mattress be so hyper-focused on their customers with their Total Value Promise of Selection, Price & Service.  Success in eCommerce starts and ends with providing great value to your customers and US-Mattress really excels at this.”

About buySAFEbuySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE’s bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal each year, 20 million guaranteed purchases and over 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE’s investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit:


About US-Mattress &

US-Mattress started in 1991 with its first mattress store in Brighton, Michigan. In 2001, US-Mattress went online. US-Mattress & are now among the largest Midwestern mattress retailers and have over 200,000 satisfied customers from all across America. US-Mattress offers over 1,240 mattress sets and carries only brand name mattresses: Stearns & Foster, Sealy, Serta, Simmons, Bassett, Spring Air & Tempur-Pedic and utilizes an exclusive Comfort Scale to compare different beds to help its customers find the right mattress set to sleep better. US-Mattress also provides an industry leading 100 Night Comfort Guarantee on every mattress and supports manufacturer warranties nationwide on every mattress purchased through its store. For more information, visit: